WORK WITH ME
Bring AEO to your team, your stage or your company.
Masterclass teaches your team the method. Consultancy puts me on your brand. Keynote moves the room.
Search is changing, people ask AI a question and act on the answer. If your brand isn't in that answer, it's invisible, and that's a fixable problem.
Masterclass AEO
A hands-on AEO program for your people.
Speaking & panels
A talk that makes a room feel the shift.
Consultancy
Hands-on advisory on your brand's AI visibility.
Why does your team need AEO, not more SEO?
Most programs still teach SEO habits: keyword lists, backlink audits, ranking reports. None of it tells a client whether ChatGPT, Perplexity or Google's AI actually mention their brand, and your trainers are the ones fielding that question first. AEO is a different discipline: win share of voice in the answer, not just a click.
- 42% of B2B searches now resolve inside an AI answer (Tinuiti, Q1 2026)
- 3.2× more citations after an AEO content rewrite (our engagements)
- Close to zero blue links most users click before acting on an AI answer
Who is this for
- Built for internal L&D teams and agencies running an ongoing AEO coaching program across multiple client cohorts, not a single one-off keynote audience. For a one-time talk, see Speaking & panels below.
- Marketing, CX and innovation leaders looking to integrate AI into their strategy.
- Teams preparing for agentic commerce and AI-driven customer interactions.
The goal of the masterclass
Equip brand, ecommerce, digital marketing, SEO, and product content teams with a practical framework for optimizing their digital shelf for AI-powered answer engines (ChatGPT, Gemini, Perplexity, Copilot, Claude), directly linked to a playbook generating sales revenue.
- 1.Audit & Strategy: Make the abstract concept of AEO tangible and relevant for the team's own company.
- 2.Building and Governing the AEO Strategy: Create the playbooks and governance documents that make a company's AEO program real and sustainable by taking the gap map.
- 3.Monetize AEO: Turn the action plan into sales generated revenue.
The five workshops
Book any one on its own, or run all five as a curriculum.
Audit & Strategy: Prompt Library
Build a prompt library, adapted to your brand, key competitor and industry, one shared starting point for every engagement.
Leaves with: A reusable prompt bank to track AI visibility quarterly.
Audit & Strategy: The 3 Pillars & Their Weight
Not every AEO factor matters equally, learn to prioritise authority, structure, coverage and freshness by category.
Leaves with: A weighted matrix that tells every client where to focus first.
Building & Governing an AEO Strategy
Define the core metrics so everyone measures the same way.
Leaves with: A metrics dashboard template (citation rate, share of answer, answer accuracy) ready on day one.
Monetization of AEO
Model whether a move pays off before the budget is spent.
Leaves with: A revenue-at-stake number for your next budget conversation, built from your AI Answer Index.
Act: The 90-Day Sprint
Turn five workshops of output into a dated plan.
Leaves with: A ready-to-run 90-day playbook with named owners, milestones and check-ins.
- Full 2-day session, in-person and on-site
- Modular, all five in sequence or any one alone
- Hands-on, every session builds a real artifact, not slides to file
- Train-the-trainer, built for the coaches who'll run it with their own clients
Deliverables: A facilitator guide, working templates and a live-build exercise scoped to a real client, plus the workshop's artifact (prompt bank, matrix, dashboard, report or sprint plan) to reuse with the next client.
Scope the cohort
Pick the workshops and trainer group size that fit where your program is today.
Schedule the sessions
Lock in full-day dates, back to back or spread across weeks.
Launch with Workshop 1
Trainers leave day one with a live prompt library already running.
Want AEO on your stage?
I speak on where search is going and how brands become the answer AI gives: keynotes, panels and podcast conversations, tuned to the room from a boardroom to a main stage.
Keynote
The shift from ranking to being cited, with live examples.
Panel / fireside
The practitioner's view on AI search.
Podcast / guest
A sharp, sourced take for your audience.
A keynote that makes a room realise their brand is missing from the answer, and that it's fixable.
Work on it with me directly
When you'd rather have me on your specific problem than in a training room. I work hands-on with your team on your brand's AI visibility, from measuring where you stand today to a clear plan for becoming the answer in your category.
For brand and marketing leaders who don't want a generic playbook. They want their category, their competitors, their gaps, and a defensible next move. Fewer people, deeper work.
It starts with an AI Answer Index™ read of where you actually stand, then a working session and a prioritised action plan you can hand straight to your team. Ongoing advisory optional.
Become the Answer
The practitioner's guide to Answer Engine Optimization: how brands get found, trusted and cited in the age of AI search. Twenty years of word of mouth, and the tools that now measure it.
- What AI engines actually cite
- How to measure your share of the answer
- The 90 day path to becoming the answer
FAQ
What is the AEO masterclass program?+
It's a modular, five-workshop Answer Engine Optimization program that takes a team from understanding AEO to a 90-day action plan. The five workshops run across three phases, Understand, Decide, Act, and can be booked together as a curriculum or individually.
Can I book a single masterclass instead of all five?+
Yes. Every workshop stands alone and builds its own artifact, a prompt library, weighting matrix, metrics dashboard, or 90-day sprint plan. You can run one, or all five in sequence.
Who is the masterclass program for?+
It's built for internal L&D teams and agencies running an ongoing AEO coaching program across multiple client cohorts, rather than a one-time audience. For a single event, a keynote or panel is the better fit.
How much does the AEO program cost?+
The full two-day, on-site program starts at $7,500 (excluding travel). Final scope and price depend on cohort size and how many of the five workshops are booked together.
Does Bjorn speak at events?+
Yes, keynotes, panels and podcast appearances on AI search and Answer Engine Optimization, tailored to the audience. Share your event details through the form to check availability.