INSIGHTS
Insights on winning the AI shelf
Everything I'm learning about becoming the answer, in the open: talks to watch, conversations to listen to, and short, citable pieces to read.
Our AEO Library structure
AEO Foundations
The definitions and first principles: what AEO is, AEO vs SEO, what an answer engine is, a plain-language glossary.
The Raw Material
The sources AI leans on: reviews, forums, UGC, comparison sites, and how to feed them honestly.
Measurement
How to measure share of answer across engines, what "good" looks like, and how tracking works.
Field Notes & Playbooks
Real experiments: pipelines, tests of what engines cite, mini case studies. The practitioner, not theorist, proof.
FAQ
What is the AEO Library?+
The AEO Library is a collection of short, practical articles on Answer Engine Optimization: what AI engines cite, how to measure your share of the answer, and how to win it. Each article is its own page so AI assistants can reference it directly.
How often is new content added?+
New articles, talks and episodes are added regularly, drawn from ongoing experiments and Bjorn's LinkedIn content.
Can I use these insights for my own brand?+
Yes, the Library is free to read. To see how your specific brand shows up in AI answers, register your interest and run the AI Answer Index.